YASH

Yasiru Bhashitha

Hi, I'm Yasiru Bhashitha - Director at Digipro Solutions PVT LTD and General Manager at IMOS PVT LTD. With a passion for innovation, I specialize in technology-driven solutions and cutting-edge digital marketing strategies.

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YASH

My Journey

From academic foundations to hands-on campaigns, my journey in digital marketing has been a blend of strategy, creativity, and constant learning. Each project sharpened my skills and deepened my understanding of how to connect brands with the right audience online.

Work Experience

Director | Digipro Solutions
2021 - Present
DIGIPRO

Guide IT strategy, manage digital transformation projects, and oversee the development of customized tech solutions for clients, ensuring the seamless integration of innovative technologies into their business operations.

General Manager | IMOS Campus
2023 - Present
IMOS

Lead the management of the campus' digital education initiatives, ensure that technology solutions are integrated seamlessly into the learning experience, and drive innovation to enhance educational offerings.

General Manager | Maths Online School
2023 - Present
Maths Online School

Manage day-to-day operations of the online math school, coordinate with educators to develop high-quality math curricula, and oversee student progress to ensure educational goals are met.

General Manager | Ishara Madushan Online School
2023 - Present
Ishara Madushan Online School

Direct overall business operations, develop curricula, implement new educational technologies, and ensure that online learning platforms are continuously updated and improved for student success.

Personal Manager | Ishara Madushan
2023 - Present
Ishara Madushan

Oversee personal and professional development programs, manage client relations, and provide strategic guidance for growth initiatives within the organization.

Marketing Manager | CPS Campus
2022 - 2023
CPS Campus

Managed marketing operations, developed lead generation strategies, and worked with the admissions team to attract prospective students through targeted campaigns.

Marketing Manager | Sinhala Panthiya Pvt Ltd
2022 - 2023
Sinhala Panthiya Pvt Ltd

Spearheaded marketing initiatives, created content for digital platforms, and organized events to foster community engagement and promote cultural activities.

Marketing Manager | Akila Vimanga Senevirathna
2022 - 2023
Akila Vimanga Senevirathna

Developed and executed marketing campaigns targeting specific audiences, managed social media platforms, and increased brand awareness through creative marketing techniques and partnerships.

Marketing Manager | Slega College
2019 - 2021
Slega College

Led marketing strategies to promote the college's academic programs, coordinated advertising campaigns, and implemented digital marketing techniques to increase enrollment and brand visibility.

Education

Master of Business Administration (MBA) in Digital Marketing and Communication
2024
IPAC University, France

Focus on advanced digital marketing strategies, communication management, and business development.

Postgraduate Diploma in Marketing Management
2022
Sri Lanka Institute of Marketing

Specialization in digital strategies, brand management, and consumer behavior analysis

Higher National Diploma (HND) in Digital Marketing
2022
Sri Lanka Institute of Marketing

Specialization in digital strategies, brand management, and consumer behavior analysis

Diploma in Professional Photography
2021
University of Kelaniya

Expertise in photography techniques, visual storytelling, and digital media.

Diploma in English
2020
University of Kelaniya

Comprehensive study in English communication, writing, and language proficiency.

Diploma in Spoken English
2020
University of Kelaniya

Focus on oral communication skills, presentation techniques, and effective public speaking.

SKILLS

My Marketing & Analytics Toolkit

Marketing Stack

A curated collection of marketing, analytics, automation, and e-commerce tools I use to drive digital growth and insights.

Analytics & Data
  • Google Analytics 4 (GA4)Website traffic & behavior tracking
  • Hotjar / Microsoft ClarityHeatmaps, session recordings
  • Google Data Studio / Looker StudioReporting dashboards
  • MatomoPrivacy-focused web analytics alternative
Social Media & Content Marketing
  • Meta Business SuiteFacebook & Instagram management
  • Hootsuite / BufferSocial media scheduling & monitoring
  • Canva / Adobe ExpressContent creation & design
  • Loomly / LaterVisual social media planning
SEO & SEM
  • Google Search ConsoleSite performance in search
  • Ahrefs / SEMrush / UbersuggestKeyword research & backlink analysis
  • Yoast SEO / Rank MathWordPress SEO optimization
  • Google AdsPaid search & display advertising
Email Marketing & CRM
  • Mailchimp / Brevo (formerly Sendinblue)Email marketing automation
  • HubSpot / Zoho CRMLead management & customer journeys
  • KlaviyoEmail & SMS marketing for e-commerce
  • MailerLiteSimple and affordable email automation
Marketing Automation
  • Zapier / Make (Integromat)Automation between apps
  • HubSpot Marketing HubAll-in-one marketing automation
  • ActiveCampaignAdvanced email + CRM + automation
  • DripAutomation for e-commerce journeys
A/B Testing & CRO
  • Google Optimize (deprecated but alternatives exist)
  • VWO / OptimizelyA/B testing, personalization
  • Unbounce / InstapageLanding page testing tools
CONTACT

Let's connect

Get In Touch

Let's connect and discuss how we can work together on your next project

Email Me

Send me an email and I'll get back to you as soon as possible

WhatsApp

Message me directly on WhatsApp for a quick response

Message on WhatsApp

Connect With Me On Social Media

Kadawatha, Sri Lanka